Who we are
Horse Trader Pro is a UK digital equestrian marketplace that offers a horse buying and selling process. To provide you with the full range of Horse Trader Pro products and services, we need to collect and process information about you. This policy applies to all visitors to and users of our website www.horsetraderpro.com
For the purposes of this Policy, the data controller is Horse Trader Pro (registered in England and Wales under company registration number 11842472 and who is registered office address is at 78 Micklow Lane, Loftus, TS13 4JE.
Our Privacy Promise
Horse Trader Pro is committed to protecting your personal information, being transparent about the data we hold and wherever possible giving you control over how we use it.
It’s important that you read this policy to understand the information we may hold about you, how we use it and how you can access or update your information, modify your preferences or request deletion of your personal data.
Amendments and updates to this Policy may be made from time to time. Any revisions will be posted on this page so you will always be aware of the information we collect. Please review this page regularly so that you are aware of any changes.
We use your information in line with all applicable laws and regulations concerning the protection of personal information from time to time in force, including the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and 2011 and the General Data Protection Regulations (GDPR), and including any amendments or updates to these and any equivalent or successor applicable laws and regulations.
Information we collect
Horse Trader Pro collects the following information:
1. Information you provide when you place an advertisement on the Website
As part of the advert placement process on the Website, we collect your name, telephone number, email address and postcode, as well as details of the horse you wish to sell, payment details (please see below) and your IP address.
We use your name and email address to register your profile and place any adverts. You can access your Horse Trader Pro profile at any time to update your details and can also change your options regarding marketing communications. We will only use your information for marketing purposes where you have given us specific consent.
We may also use the information you provide for internal business records and purposes, including to analyse and develop our products and services and the Website.
We use this to disable any potential harmful links that may expose you to fraudulent activity. The use of the customer to customer email service is mandatory for us to maintain security of our Website. We reserve the right to monitor and retain all communications via the email service for security monitoring purposes.
You will also be required to supply payment card details to place your advert. We use third party payment providers to manage online card payment transactions. Payment card information is collected over a secure online payment gateway provided by:
Sage Pay - processed in accordance with their privacy policy: https://www.opayo.co.uk/policies/privacy-policy
All payment transactions processed are encrypted. Your payment card information is used solely to process payment for your advert. We retain no record of your payment card details.
2. Information you provide when you browse or use services on the Website
To create an account or use certain additional services, we will collect your email address and your chosen password. Once you have registered you can edit your personal details in your account. If you log-in via Facebook or another social media account, those sites may automatically give us access to your limited personal details (including your account ID and email address) in order to verify if you are logged in with their site. Once you are logged-in to our Website in your use of the Website and your data will be handled in accordance with this Privacy Policy and the Cookie Policy. We are not responsible for any use of your personal data by Facebook or any other social media site.
When you use the Website we will also collect your IP address.
How we use the information we collect
To generate an overall audience profile of visitors using the Website. We use this information to assist us in developing relevant content on the Website.
To provide customers who have opted-in to receive marketing communications, with relevant and timely offers by email.
To provide a user-friendly online search experience. This includes the use of website analytics tools as described further in our Cookie Policy.
To identify the location of visitors, to block disruptive or fraudulent use, to establish the number of visits from different countries.
Lawful basis we use to process your information
We process your data based on the lawful bases set out below. We may process information you provide based on more than one lawful ground depending on the specific purpose for which we are using it:
Legal Obligation: Where processing is necessary to comply with legal or statutory requirements on us. This may include cooperating with police in relation to their investigations.
Legitimate interest: To improve our Website, products and/or services, understand how visitors and customers use our Website, products and/or services, undertake market research and inform our general marketing, to run our business and maintain the security or our Website and services for you, us and other Website visitors and customers.
Consent
Where consent is required for us to process certain types of your personal data, it must be clearly given. You may give us your consent to receive our marketing communications.
Where you have given consent for Horse Trader Pro to process your personal data you may withdraw consent at any time by emailing info@horsetraderpro.com. We will cease processing your data based on that consent but this does not affect any processing we have undertaken at any time before withdrawal.
Disclosure of your information
Horse Trader Pro will not pass on your personal data to third parties except as set out in this policy or with your consent. We may disclose your personal information to third parties for the following purpose(s) and in the following circumstances as part of our processing activities:
- We may use service providers to help us run the Website or services available on the Website. Some of our webpages use plugins from third party platforms. Information about your visit to the Website may be collected by these third party providers on these pages. If you browse these pages whilst still also logged in to your account on the third party platform, information collected by the third party may be connected to your account on the third party platform. If you have queries or require more information on how these third parties use information, including transfers outside of the EEA, please read their privacy policies or contact them.
- Where we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce our terms and conditions and any other agreements.
- If we are acquired by a third party, personal data held by us about our customers may be disclosed to the prospective buyer.
- We may share any information that we collect with parties including: our legal and professional advisors, the police, other public or private sector agencies, governmental or representative bodies.
Where we store your personal data
Horse Trader Pro will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. All information you provide to us is stored securely within the UK, and not transferred outside the UK unless specifically detailed.
Payment card information you provide when creating profiles through the Website and information you provide is handled in accordance with the relevant service providers’ privacy policies and may be transferred and stored or processed by them outside of the EEA in accordance with their privacy policies.
Certain parties to whom we disclose your personal data may transfer your data outside of the EEA after we disclose it to them as part of their business and administration activities (see above, Disclosure of your information). We are not responsible for any use of your personal data by these parties except where they act as our processor. If you have queries or require more information on how these third parties use your information, including such transfers outside of the EEA, please read their privacy policies or contact them.
Retention period
Horse Trader Pro will process personal data for as long as necessary to fulfil the purpose we collected it for, including the purpose of legal, accounting and reporting requirements, and for as long as necessary for the prevention and detection of criminal activity.
In some circumstances you can ask us to delete your data: see Right to be forgotten below for further information.
Your rights as a data subject
At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:
- Right of access – you have the right to request a copy of the information that we hold about you.
- Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
- Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
- Right to object – you have the right to object to certain types of processing such as direct marketing, automated processing or profiling.
Please email info@horsetraderpro.com if you have any queries regarding your rights.
